It’s likely that you’ve taken some important first steps to encourage users to share your content among their networks by adding Facebook, Twitter, and LinkedIn, buttons and even a social plugin such as a Facebook Like Box on your website. Now it’s time to get serious about social sharing.
Most business owners don’t realize that there are even more ways to integrate social media into your website to encourage social sharing.
Why does social sharing matter?
In 2009, Nielson surveyed 25,000 Internet users in 50 countries and found that 90 percent of users trust recommendations from people they know. Also, Nielson in “Global Advertising Consumers Trust Real Friends and Virtual Strangers the Most,” found 70 percent of consumers trust the opinions of strangers posted online. Brand websites placed third in overall credibility with users.
This means people look to other people for recommendations on what to buy, read, eat, alongside all types of products and services — that’s why consumer review sties like Angie’s List and Yelp and so popular.
Keep in mind: your users are your best advocates. When users share your content, they spread your message further.
Here’s the good news, there are several ways you can integrate social sharing options into your website to not only take advantage of the 70 percent of users that trust brand websites, but also those placing trust in their social network connections.
Create Excellent Content
There’s no substitute for great content. The more valuable the content, the more willing users are to share it. Make reports, white papers, and product descriptions sharable, alongside pictures, videos and podcasts. Different users find different content compelling — so provide lots of great options.
Include Share Buttons Everywhere
Share buttons in the header or footer of your site is good, but also you want to integrate share buttons on every single piece of content. Asking visitors to search for the share buttons or cut and paste a link is work and likely a lost share opportunity.
You may be able to count on power users — those that visit your site 10 times or more a month — to search but since they make up about 7 percent of your traffic, make sharing easy for those that visit your website only a few times monthly or casual users. That’s where the bulk of your site traffic is coming from. Share buttons everywhere makes sharing really easy.
Like the Page — Don’t Leave the Site
Since Facebook is the big kid in the sandbox with 700 million users worldwide, giving users the option to like your page and update their status while on your website just makes good sense. Don’t give users a reason to leave your site, the more time they spend, the more opportunities for conversion.
We invite you to share your thoughts with us in the comments section — and of course — feel free to share this post with your networks! So, how will you maximize social sharing options on your website?
- The Science of Sharing (thenextweb.com)
- Will Google +1 button for Publishers challenge the Facebook Like button? (techblissonline.com)