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Tag Archives: Social network

It’s Google +1, Not the The Rapture!

So, for much of the week everyone in the wide world of technology has been completely losing their *ish about Google +1. Since June 28, 2011 — Mashable has published over 20 stories about Google +1. Here are a few headlines to prove it.

10 Top Google+ Users Weight In on The Web’s Newest Social Network

Zuckerberg on Google+: It’s a Validation of Facebook Vision

Google to Retire Private Google+ Profiles on July 31

For those that are not familiar Google +1 according to Google, it’s news feature or a social network as one headline would lead you to believe is shorthand for “this is pretty cool” or “your should check this out.” Further about Google +1 says the search giant it is a way to “help your friends, contacts, and others find the best stuff on the web.” (a video introduction of G+)

About the addition, everyone has had an opinion. It seems as though people are completely blown away by Google’s newest product. Don’t get me wrong, I love new Google products, I’m willing to try anything out once and see how it goes, but for goodness sake — G+ is not the rapture.

In fact, what I think is actually more interesting in the world of social media is the latest Facebook features including Skype‘s video chat integration and deeper integration of Facebook with Skype. Facebook also introduced group chat — on the fly and invite several people to a group chat, and supposedly a new design — which I have yet to see.

Now from my perspective, I see the deeper integration between Skype and Facebook to be a bit more important than Google+1. First G+ is closed to most of the world at this point. But that’s actually small potatoes compared to the bigger issue — Facebook’s introduction of more products that keep users on Facebook.

Among the number of ways in which Facebook facilitates communication — the fact that users can now video chat through the service tell me a few things. Facebook is getting closer to potentially developing their own web browser. This not withstanding the fact that FB has had success with integration into web browsers like RockMelt. I will not be surprised to see a Facebook web browser in the near future.

Interestingly, Mark Zuckerburg says about the new Google addition that it’s a validation of Facebook. Although not overt, I get the sense that Zuckerburg is gearing up for something even bigger than a social network — but rather a browser, or search engine or Noah’s ark

I am also more interested in the Facebook’s announcement because again, FB has found another way to keep users on their site over others. Inevitably, users will begin video chatting right away, and will likely believe that it’s the video feature of Facebook — and nor will they know or care that they are using the Skype service to do that.

I’m sure there’s more to say about Google+ but I’m not sure I understand why everyone is losing their shit about this introduction. What do you think is the bigger and more important story? The Facebook-Skype integration OR Google +1? Weigh in below and let me know what you think.

 
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Posted by on July 8, 2011 in communication, social media

 

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PERSONAL BRANDING: 5 Ways to Start Branding Yourself Today

Sales Institute of Ireland: Personal Branding ...

Image by Krishna De via Flickr

I’ve noticed an interesting trend in the people I’ve met with over the past few weeks. People are asking more and more questions about personal branding? For example, I’ve fielded questions like:

Where do I start with personal branding?

What am I supposed to be branding myself as?

How do I know if I’m doing it right?

If you havn’t been living under a rock, you know that the current state of the job market has changed. Gone are the days when the single PR person or Communication Division of an organization can be held solely responsible for operating as the voice of an organization or company.

Personal branding is a hot topic because in this job market is not forgiving. Regardless of your organizational role — you need to be developing and maintaining a compelling personal brand.

So, on to the good stuff: PERSONAL BRANDING: 5 Ways to Start Branding Yourself Today.


1. Determine how you want people to describe you

The biggest challenge to personal branding is deciding how you describe you — and more importantly: How you hope others describe you. Think of it this way: Your good friend is describing you to someone that they think might be a good contact for you both. What do you think this person says about you in a short 5 minute phone conversation?

If you imagine this person searching for the “best” or “right” words to describe you because they aren’t sure what you do, then you might benefit from some personal branding work. Consider identifying 2-4 key professional and personal interest areas — that may or may not overlap with your professional interests.

2. Utilize a Venue for Others to Know You

In the digital age, personal branding is a lot easier than it use to be. In addition to speaking publicly, writing books, and networking, people can create and execute a personal branding using a variety of social media outlets. Whether you create a blog to speak about your the professional and personal interest areas you have identified, or Twitter to alert others of important industry news and developments — personal branding does not work without a venue for others to know you. So, take the leap!

3. Create or Update A LinkedIn Profile

Although some use LinkedIn as a place to have a digital resume — LinkedIn offers much, much more than that. As the professional’s social network, LinkedIn is where you can do a lot of personal branding work in a concentrated way and to a receptive audience. Be sure to take advantage of the many features to enhance your LinkedIn profile so that it features more than your employment history.

Remember, it’s a social network and can regularly feature fresh content such as SlideShare presentations, books selections, Twitter updates and more. For more information about LinkedIn review: 25 Tips for Effective Online Networking using LinkedIn and Twitter and LinkedIn and Twitter: Why the New Application Rocks.

4. Start Blogging

Of the range of social media opportunities available out there, I seem to get the most adverse reactions to blogging. Frequently people respond to the suggestion to start with blogging first, What would I write about? Then, people ask: How often do you think I should write? Finally, individuals typically round out their resistance by stating: Well, I don’t have time to blog.

Although there are plenty of reasons to hesitate diving into the blogging deep end — ultimately blogging is a great personal branding tool. Whether it’s short term — for the purposes of finding a new position, or long term — with the goal to monetize your venture, blogging can do loads for your personal brand.

5. Be a Resource Person

Let’s face it, not too many people like to be sold to. When someone is ready to purchase that’s when they want to be sold  to — therefore, engaging in shameless self promotion is not the best strategy to employ as you begin your personal branding venture. So, consider using the 80/20 rule for social media content. 80% of your content is made up of industry news and information or the like, while 20% of your content is about you and what you’re doing. Check out: 5 Ways to Create Engaging Content,

 
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Posted by on October 17, 2010 in business, Networking, social media

 

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