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Tag Archives: social media

Digital 411: Celebrating Social Media Month

May is a big month for Digital 411 and Erika Pryor at Large. Since May is International Social Media Month, I want to focus on what’s happening in social media. On the most recent episode of Digital 411 I sat down with my favorite Irishman, Barry Chandler to talk about his latest initiative — Social Media Month Columbus.

Also known as TheBarBlogger, Barry Chandler is well known for innovative integrated marketing campaigns, first within the hospitality and tourism industries and later with nonprofits, small business and beyond. So, I was super excited when he agreed to sit down with us and talk about how he want to help any body or business that wants to wrap their mind around social media and grow their business using the best suited platforms.

There’s so much great information available on this episode of Digital 411 — I invite you to take a listen. Even if you can’t listen to the whole episode, I promise you’ll get some great take away points in the first 15 minutes. Also, check out the Social Media Month Columbus website. What you may not know about the site is there are new videos released every single day during the month on May! There’s more, but I’ll let you find that out for yourself from the site and this episode of Digital 411!

Digital 411 broadcast live Thursdays, 5pmET on TalktainmentRadio.com. New episodes record live twice monthly. You can follow what’s happening on Digital 411 here, on the Facebook page and Twitter @Digital411. Feel free to submit your topic suggestions and interview recommendations here, Facebook or Twitter.

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I like my blog shaken, not stirred

Hi there loyal and new readers of Erika Pryor At Large. I have to admit, I’ve been a bit MIA for the past few weeks. Not because I don’t love to bring you new and exciting things, but rather I was experiencing some growing pains.

More specifically, I’ve found myself wanting to write about a range of topics, but feeling like I couldn’t do it on my blog.Then I thought, what the hell is the point of  having a blog, if you don’t create content about what you are motivated. And I found no better time than Independence Day to make this declaration.

I’m skaking things up here at Erika Pryor At Large. I’m talking about more topics related to career and work, and of course there will be social media and web tech stuff. As an added bonus, I want to start providing Digital 411 program notes, that include websites, stories, and other general information we discuss during the course of the program.

So, what do you think is the first new thing you’re rolling out, you ask? I’m so glad you’ve asked. It’s a series called: My Day As A …

Here’s a little background. If you’ve ever worked as (or known someone that was) a consultant, freelancer, entrepreneur or small business owner, you know that no day is really like the one before, or the one coming next. For me, this is what a typical week my include among other things:

Monday I play the role of “marketing therapist,” for a client listening attentively to their difficulties managing the 10 different hats they are charged to wear, while also helping my client develop an action plan to get things done.

Tuesday, I’m getting close to an article submission deadline, so I’m finishing up the research and writing of blog and website articles.

Wednesday I find myself  working with a client to prepare them for their media interview and photo shoot. I’m also working with their team on our regional campaign launch.

Thursday I’m working on developing the Digital 411 program schedule and getting guest co-hosts lined up for the next weeks and months.

By the time Friday rolls around, I’m scheduled to do some gurrella marketing at a local festival. Followed up by spending Saturday at Port Columbus doing market research for a client.

That’s this week — but can’t say next week will look anything like this one.

And for me, that’s the exciting part of things that keeps me engaged in my work. That’s when I thought to myself Why not share these interesting moments with your community? Well, that’s what I’m not doing with the series My Day As A..

As an added bonus, I’m making the series open to others and accepting submissions from YOU! That’s right, I’m guessing a day in the life of you has it’s interesting moments, and now there’s a place where you can share it with others.

In addition to this new series, I’m making a resolution to add more video posts and video supplements to the blog.

Thanks for being a fan, listener, and reader of Erika Pryor At Large and Digital 411! I have so much fun doing both and love the interaction and support I continue to receive from you. It’s great keep it coming and I’ll keep coming with posts, videos, commentary, and much more here!

Enjoy your holiday weekend!

 
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Posted by on July 4, 2011 in blog

 

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Facebook Fan Pages Blown Wide Open

Facebook Fan Pages Blown Wide Open

Facebook is a topic favorite on Digital 411, and there are endless things to talk about when it comes to the world’s most popular social media network. As the biggest online time sink and with more than 700 million users worldwide on Facebook everyday, if you’re not using a Facebook Fan Page to connect with your consumers you’re missing opportunities to be part of their daily lives.

On the Saturday, June 11, 2011 episode of Digital 411 we’re blowing Facebook Fan Pages wide open. Telling everything you need to know about creating and maintaining a successful page. We’ll discuss how to leverage custom tabs, social applications, email capture and much more.

Here are our guest co-hosts that will blow Facebook Fan Pages wide open:

Elijah R. Young

Co-Founder at Fandura (www.fandura.com), Serial Small Business Entrepreneur, Small Business Start-up Consultant and Business Strategist, Elijah R. Young creates digital strategies that allow brands to both market themselves in the social media space, and connect their social online identities to their offline branding and marketing materials.

As a serial small business entrepreneur, as of January 2010, Elijah R. Young have started or been involved with the launch of 16 businesses from 2003 to Present. I am always looking to invest in entrepreneurship and develop new business ideas either offline, or via my personal blog. Follow Elijah on Twitter @ElijahRYoung

Mark Hill 

Mark Hill is a serial entrepreneur and has been so his entire life. He launched his first retail company out of his Ohio State dorm room at the age of 19. Since then he has either been a co-founder in or a part of 5 other startups, all but 1 being in the e-commerce or technology sectors. At Fandura (his latest company) he is excited about building web and social applications that help business owners grow their businesses.  Follow Mark on Twitter @IamMarkHill

I promise you will walk away knowing more about Facebook Fan Pages than you ever imagined. Join us during our live broadcast Saturday, June 11, 2011 at 10amEST on TalktainmentRadio.com. We take your calls at 1(877) 932-9766 and you can join the conversation on Twitter too @Digital411.

Can’t listen to the live broadcast — that’s okay. Catch the podcast the following week or subscribe on iTunes (http://bit.ly/Digital411iTunes) and don’t miss an episode!

 
 

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How do you make an online publication and offline community work?

How do you make an online publication and offline community work?

The next installment of Digital 411 promises to be a great one. We’re answering the question: What is the secret sauce to managing an online publication and an active offline community? As you can imagine, this can be a bit tricky because the offline and online doesn’t always come together as well as you hope.

As an added bonus, what do you do when you throw a hard copy publication in the mix. The workload, content, events and much more can get pretty complicated. But, in central Ohio, we’ve found at least 2 entrepreneurs that are making it work — and well. 

On the next episode of Digital 411, Saturday June 4, 2011 at 10am EST, my guest co-hosts reveal their secerts, successes and challenges. Here’s a little bit about TaKeysha Sheppard Cheney Sheppard and Walker Evans.

TaKeysha Sheppard Cheney

TaKeysha Sheppard Cheney is the Founder, CEO & Publisher of The Women’s Book, a multi-media publication that showcases local women leaders and resources including woman-owned businesses, nonprofits, news and events. The Women’s Book’s goal is to make it easier to find what’s happening in a community that benefits women and girls.

 

Walker Evans

Walker Evans is the founder of ColumbusUnderground.com and co-founder of TheMetropreneur.com along with his wife and business partner Anne Evans. Walker has turned local media from a hobby into a full time career over the past decade and continues to consult with local businesses and organizations on topics related to new media and social media.

He lives in the historic King Lincoln District adjacent to Downtown with his wife and two children. He loves the urban energy and culture that Downtown Columbus has to offer and currently serves on multiple boards and committees including The North Market Development Authority, The Columbus Metropolitan Club Advisory Board and the Create Committee of the Columbus 2020 regional economic development initiative.

Digital 411 broadcasts live Saturdays 10am EST on TalktainmentRadio.com. Listen in, and join the conversation by calling 1 (877) 932-9766 or send your questions and comments by Twitter to @Digital411.

 
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Posted by on June 1, 2011 in business, Digital 411

 

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Is your inflated brand scaring away prospective employers?

Is your inflated brand scaring away prospective employers?
A few weeks ago, a few social media consultants and myself were having a spirited discussion regarding solo-preneur to micro to small business growing pains. What some of us were really saying was: I’m starting to feel that owning my own business isn’t fun anymore, I think I like working as a consultant better.We toyed around with the idea out loud and with others like was it time to get a full-time job? And if it was, could having a gigantic personal brand do more harm than good? Could my personal brand actual scare away potential employers?Is this really possible, I thought. I had spent the last three years or so, building a personal brand that stood for something and reaping – what I believed were — the benefits of a strong online and offline reputation. I never considered the possibility that  my persona brand could be too big for an employer?

Of course everyone from Katie Couric to Angela An and every other news caster, employment counselor and economist has talked about the importance of networking and building a brand. But what if the opposite can be true, with potential employers declining to meet with you because your brand is too big?

We speculated about the negatives of hiring someone with an inflated personal brand. Someone in the company — presumably a decision maker — doesn’t like you because of some inflammatory remarks you made at a speaking engagement.

Especially at a small business or startup, the president may be concerned that by hiring you, your brand will overshadow the company. We also speculated as to whether or not, expectations of what you can do and accomplish are inflated because of your larger than life online persona.

Clearly that conversation got me thinking. So, I reached out to someone who I know works with small businesses and asked what she thought about the question: Can a strong personal brand scare away a potential employer?

Here’s some of what Andrea Applegate of the Columbus Chamber of Commerce had to say on the subject.

Regardless of your occasional tech and social media savvy lawyer or nurse,most small business owners really don’t know much about social media. She continues, “technology, PR, marketing, or youth oriented industries are the types of small business owners that are well versed in social media.”

Andrea notes that since, “small businesses in other industries don’t even understand social media, so it (the killer social media brand you’ve been cultivating) is meangingless to them.”

Here’s the real dagger in your social media lovin’ heart: According to Andrea, “most small businesses and startups have no real understanding of how powerful social media can be and is.”

Although this is good news of sorts. I mean if you decide to hang up your consultant lifestyle for a straighter laced existence, then working with a startup or small business feels like less of a sell out — over working for the man and going straight corporate.

But that brings to light another problem: My potential audience may not have any idea about me and my awesomeness? Now what do I do.

According to Andrea Applegate — it’s time to get integrated. Since many business owners have their finger on what’s happening in their industry — start working traditional reputation building channels as well.

Social media my not be the first place your audience turns for everything from coupons to daily news, said Andrea “you have to distinguish yourself as an expert in your filed using traditional mechanisms (like speaking at conferences, writing white papers, etc.) because these activites have a higher value for these employers.”

Whoa, so you’re advice to consultants thinking about getting a 9 to 5 gig with a small business or start up generally is to go integrate old school reputation management with new school personal branding methods. That’s great advice! Not exactly what I wanted to hear, but valuable nonetheless.

What do you think? Is this sounds advice to consider, or B.S.? Are you thinking if the company doesn’t get social media is it not the right place for you to begin with (I admit that’s my gut reaction =)

 
 

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Inside the Making of an Internet Celebrity

Inside the Making of an Internet Celebrity

If you’ve been paying attention to popular culture for the past 10 years or so, you’ve noticed a rise in online or internet celebrities. These fun folks are responsible for introducing great phrases like “love muffins,” singing about their favorite day of the week, and protecting their favorite celebrities like Brittney Spears.

Perhaps you’ve heard of Obama Girl?

Join us Saturday, May 14 at 10am on TalktainmentRadio.com to learn about the making of an internet celebrity.

But first meet our cyber celebrities.

Lex McAllister is a Business Owner, Motorcycle & Car Enthusiast, On Air Personality With Auto Smarts Radio, Reality Show Star, Spokesperson, and most importantly, A Woman With NO Excuses. Lex’s business and radio careers started with a ferocious bite that’s had her infected ever since! Sounds extreme, but her blood runs on gas, PREMIUM gas.

In 2009 the lights of Hollywood turned toward Lex as she found herself “On the Wings of Love,” during ABC’s fourteenth season of The Bachelor. Bachelor Jake Pavelka couldn’t keep up with Lex and her two HOGs, so Lex left the show to start her own show; one that pushes women into a lifestyle of risk-taking, NO-regret-giving, mistake-making goodness.

Since 2009, Lex has started her own company Lexicon Works, PR, Marketing, & Promotions Group and is an avid car and motorcycle enthusiast.  Native to C-Bus, Lex was schooled in NYC’s Marymount Manhattan College then later worked for NBC, ABC, MTV, Revolution Studios, and Sibling Entertainment.  She was recently named one of the 10 TOP Columbus CEOs by Columbus CEO Magazine.

Lex is the creator of the Live No Excuses Radio program broadcasting on Rewind 103.5/104.3 FM. Follow Lex on Twitter @LexMcAllister

Amy Schmittauer is the Founder and Face of SavvySexySocial.com where she shares tips to help small businesses and entrepreneurs own their social media presence. Amy is predominantly known for reaching her audience through video blogging, for both business and personal life. As a self-proclaimed socialista, if she is not talking to a camera, she is probably tweeting, dailyboothing, or checking in to meet people IRL (in real life).

Join Amy this summer in June as she takes vlogging on the road. Amy won a coveted blogger spot in the Fox Rent-a-Car Road Trip. With 16 days in a car and 6 new cities to check out– her vlog entries are going to be all new and Pro-Fresh-ional!

Follow Amy on Twitter @schmittastic

Listen to previous episodes of Digital 411

This stuff is good. So, subscribe to Erika Pryor At Large in your reader!
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Posted by on May 11, 2011 in Digital 411, social media

 

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