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It’s Google +1, Not the The Rapture!

So, for much of the week everyone in the wide world of technology has been completely losing their *ish about Google +1. Since June 28, 2011 — Mashable has published over 20 stories about Google +1. Here are a few headlines to prove it.

10 Top Google+ Users Weight In on The Web’s Newest Social Network

Zuckerberg on Google+: It’s a Validation of Facebook Vision

Google to Retire Private Google+ Profiles on July 31

For those that are not familiar Google +1 according to Google, it’s news feature or a social network as one headline would lead you to believe is shorthand for “this is pretty cool” or “your should check this out.” Further about Google +1 says the search giant it is a way to “help your friends, contacts, and others find the best stuff on the web.” (a video introduction of G+)

About the addition, everyone has had an opinion. It seems as though people are completely blown away by Google’s newest product. Don’t get me wrong, I love new Google products, I’m willing to try anything out once and see how it goes, but for goodness sake — G+ is not the rapture.

In fact, what I think is actually more interesting in the world of social media is the latest Facebook features including Skype‘s video chat integration and deeper integration of Facebook with Skype. Facebook also introduced group chat — on the fly and invite several people to a group chat, and supposedly a new design — which I have yet to see.

Now from my perspective, I see the deeper integration between Skype and Facebook to be a bit more important than Google+1. First G+ is closed to most of the world at this point. But that’s actually small potatoes compared to the bigger issue — Facebook’s introduction of more products that keep users on Facebook.

Among the number of ways in which Facebook facilitates communication — the fact that users can now video chat through the service tell me a few things. Facebook is getting closer to potentially developing their own web browser. This not withstanding the fact that FB has had success with integration into web browsers like RockMelt. I will not be surprised to see a Facebook web browser in the near future.

Interestingly, Mark Zuckerburg says about the new Google addition that it’s a validation of Facebook. Although not overt, I get the sense that Zuckerburg is gearing up for something even bigger than a social network — but rather a browser, or search engine or Noah’s ark

I am also more interested in the Facebook’s announcement because again, FB has found another way to keep users on their site over others. Inevitably, users will begin video chatting right away, and will likely believe that it’s the video feature of Facebook — and nor will they know or care that they are using the Skype service to do that.

I’m sure there’s more to say about Google+ but I’m not sure I understand why everyone is losing their shit about this introduction. What do you think is the bigger and more important story? The Facebook-Skype integration OR Google +1? Weigh in below and let me know what you think.

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Posted by on July 8, 2011 in communication, social media

 

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