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Tag Archives: Facebook

It’s Google +1, Not the The Rapture!

So, for much of the week everyone in the wide world of technology has been completely losing their *ish about Google +1. Since June 28, 2011 — Mashable has published over 20 stories about Google +1. Here are a few headlines to prove it.

10 Top Google+ Users Weight In on The Web’s Newest Social Network

Zuckerberg on Google+: It’s a Validation of Facebook Vision

Google to Retire Private Google+ Profiles on July 31

For those that are not familiar Google +1 according to Google, it’s news feature or a social network as one headline would lead you to believe is shorthand for “this is pretty cool” or “your should check this out.” Further about Google +1 says the search giant it is a way to “help your friends, contacts, and others find the best stuff on the web.” (a video introduction of G+)

About the addition, everyone has had an opinion. It seems as though people are completely blown away by Google’s newest product. Don’t get me wrong, I love new Google products, I’m willing to try anything out once and see how it goes, but for goodness sake — G+ is not the rapture.

In fact, what I think is actually more interesting in the world of social media is the latest Facebook features including Skype‘s video chat integration and deeper integration of Facebook with Skype. Facebook also introduced group chat — on the fly and invite several people to a group chat, and supposedly a new design — which I have yet to see.

Now from my perspective, I see the deeper integration between Skype and Facebook to be a bit more important than Google+1. First G+ is closed to most of the world at this point. But that’s actually small potatoes compared to the bigger issue — Facebook’s introduction of more products that keep users on Facebook.

Among the number of ways in which Facebook facilitates communication — the fact that users can now video chat through the service tell me a few things. Facebook is getting closer to potentially developing their own web browser. This not withstanding the fact that FB has had success with integration into web browsers like RockMelt. I will not be surprised to see a Facebook web browser in the near future.

Interestingly, Mark Zuckerburg says about the new Google addition that it’s a validation of Facebook. Although not overt, I get the sense that Zuckerburg is gearing up for something even bigger than a social network — but rather a browser, or search engine or Noah’s ark

I am also more interested in the Facebook’s announcement because again, FB has found another way to keep users on their site over others. Inevitably, users will begin video chatting right away, and will likely believe that it’s the video feature of Facebook — and nor will they know or care that they are using the Skype service to do that.

I’m sure there’s more to say about Google+ but I’m not sure I understand why everyone is losing their shit about this introduction. What do you think is the bigger and more important story? The Facebook-Skype integration OR Google +1? Weigh in below and let me know what you think.

 
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Posted by on July 8, 2011 in communication, social media

 

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Facebook Fan Pages Blown Wide Open

Facebook Fan Pages Blown Wide Open

Facebook is a topic favorite on Digital 411, and there are endless things to talk about when it comes to the world’s most popular social media network. As the biggest online time sink and with more than 700 million users worldwide on Facebook everyday, if you’re not using a Facebook Fan Page to connect with your consumers you’re missing opportunities to be part of their daily lives.

On the Saturday, June 11, 2011 episode of Digital 411 we’re blowing Facebook Fan Pages wide open. Telling everything you need to know about creating and maintaining a successful page. We’ll discuss how to leverage custom tabs, social applications, email capture and much more.

Here are our guest co-hosts that will blow Facebook Fan Pages wide open:

Elijah R. Young

Co-Founder at Fandura (www.fandura.com), Serial Small Business Entrepreneur, Small Business Start-up Consultant and Business Strategist, Elijah R. Young creates digital strategies that allow brands to both market themselves in the social media space, and connect their social online identities to their offline branding and marketing materials.

As a serial small business entrepreneur, as of January 2010, Elijah R. Young have started or been involved with the launch of 16 businesses from 2003 to Present. I am always looking to invest in entrepreneurship and develop new business ideas either offline, or via my personal blog. Follow Elijah on Twitter @ElijahRYoung

Mark Hill 

Mark Hill is a serial entrepreneur and has been so his entire life. He launched his first retail company out of his Ohio State dorm room at the age of 19. Since then he has either been a co-founder in or a part of 5 other startups, all but 1 being in the e-commerce or technology sectors. At Fandura (his latest company) he is excited about building web and social applications that help business owners grow their businesses.  Follow Mark on Twitter @IamMarkHill

I promise you will walk away knowing more about Facebook Fan Pages than you ever imagined. Join us during our live broadcast Saturday, June 11, 2011 at 10amEST on TalktainmentRadio.com. We take your calls at 1(877) 932-9766 and you can join the conversation on Twitter too @Digital411.

Can’t listen to the live broadcast — that’s okay. Catch the podcast the following week or subscribe on iTunes (http://bit.ly/Digital411iTunes) and don’t miss an episode!

 
 

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Facebook Community Page Settles as Virtual Wake Sites

Facebook Community Page Settles as Virtual Wake Sites

A few months ago when I had Chris Groves and Ashley Shipley on my internet radio talk show, Digital 411 to talk about social media T.M.I. (too much information), Chris and Ashley introduced me to something I’m calling “virtual wake sites” (VWS). These VWS frequently appear following the unfortunate and untimely death of someone. This person is often times young as well.

In reading about the most recent incident of a young woman in London that posted to Facebook she felt threatened and believed she had a stalker in a number of status updates. now there is a virtual grave site, a Community Page called R.I.P. Emily Longely. This virtual grave site includes a tasteful picture, provides some basic information about Longley’s death and — wrapped in the warmth of teenaged angst — is the poem “Heaven’s Gates.” At the writing of this article, the page had accumulated more than 13,000 fans. The page creator indicated that the virtual wake site “was made with respect for Emily and her family, for her friends and all that would like to leave their messages.”

A few days — not weeks — prior to Longley’s untimely death, Tyler Rhodes, 17, not only said another neighborhood teen threatened him with a knife, Rhodes went so far as to identify the person by name on the world’s most popular social networking site.

Rhodes was slayed by this boy only 48 hours later.

The authorities turned to his Facebook profile page to get a sense of his life in the days leading up to his his untimely death.Those status updates were used to apprehend Rhodes killer, Jah-Lah Tyree Vanderhorst

Community Page, “In Memory of Tyler Rhodes,” features the 15 to 22 urban male recresite uniform — black tank top, gold cross combo. Interestingly there’s another virtual grave site, a Public Figure page. “Rest In Peace Tyler Rhodes 2.1.94-4.30.11,”

What seems to be a common denominator among these sites is that the young person had taken to Facebook in an attempt to seek out help for their situation. What is even more interesting in my opinion when you look at this phenomenon is that with the creation of these Community Pages, there’s no indication of irony of these virtual wake sites.

By this I mean, Tyler and Emily both turned to their Facebook network, likely made up of individuals geographically near and far for help regarding their current situation. Both indicated that they felt their life was threatened. There’s little indication that anyone took their concerns seriously — yet the same individuals that did not take their concerns seriously went to the social networking site to create a place of memorial.

I’m not exactly sure what that says, but it says something. I think it says something about the guilt people may feel for not taking the concerns of Tyler and Emily seriously. These virtual wake or grave sites may also say something about an actual purpose of Facebook Community Pages. (Besides being the best use of a useless Facebook development).

According to Facebook, which introduced their Community Pages last spring, says “Community pages — the pages that link from fields you fill out in your profile — are for general topics and all kinds of unofficial but interesting things. You “like” these pages to connect with them, but they aren’t run by a single author, and they don’t generate News Feed stories.”

So, the question remains, what are they good for and how do you use them? In most instances the use of this unofficial page (over the branded and official page of a brand) has only been able to frustrate businesses and brands that have put in energy and funds to maintain a great looking page for their fans. And now, Facebook has created a way for either Facebook or users to create this unofficial stomping ground.

What do you think about Facebook community pages or the phenomenon of virtual wake sites?

 
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Posted by on May 15, 2011 in communication, social media

 

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You Produce Digital 411 User Contest is Open!

You Produce Digital 411 User Contest is Open!

Digital 411 is about what the awesome users want and that’s why I’m handing over an episode to you! Announcing theYou Produce Digital 411 User Contest! Win the opportunity to produce your own episode of Digital 411 — an internet radio show heard exclusively on TalktainmentRadio.com with Dr. Erika Pryor.

What do you have to do to win?

Submit your pitch in 140 characters or less on Twitter @Digital411, Facebook, or by email at: digital411@talktainmentradio.com. The last day to submit pitches is Friday, May 20, 2011 at 5pm.

Since, this show is all about the users, the winning pitch will be the result of an online election between 3 finalist pitches.

Online voting is Monday May 23, 2011 through Friday May 28, 2011.

our only guideline is to submit a pitch that is related to technology, tech gadgest, social media, or web tech.

When the users have spoken, the winner and I will produce YOUR Digital 411 episode including:

  • Guest selection
  • On-air script development
  • Pre-show research
  • Run on-air interviews live!

The You Produce Digital 411 User Contest episode is will air live Saturday, July 2, 2011 at the Talktainment Radio studios in Columbus.

So, get your 140 character pitch ready and tweet it to @Digital411 or email digital411@talktianmentradio.com. The deadline is coming quick! Anyone is eligable to enter this contest (this means you can enter even if you were a guest co-host on a previous episode). 

Good luck and thanks for being a loyal Digital 411 supporter!

Click here to access Digital 411 on iTunes! 

 
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Posted by on May 7, 2011 in Digital 411, Productivity

 

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How to break into your social media career

With the rise of social media networks moving beyond everyday consumers to include big business, small business, educational institutions and much more, there’s a new sense of excitment when it comes to social media as a career. But the question remains — how do you actually break into the social media career? You might also wonder what does a social media career look like? Do you just post messages on Twitter all day?

We’ll be talking about all of that and much more this week on Digital 411. Meet our guest co-hosts that will share their career path to breaking into social media.

Jenn Hallowes, Mar/Comm Social Media Specalist

Jenn Hallowes is a results-driven Communications, Marketing, PR and Social Media Strategist with a tremendous passion for the ever-expanding digital world. Jenn develops long-term strategic plans and leads tactical initiatives, and synchronizes multimedia plans and objectives ensuring consistency in brand elements, voice and purpose.

Catch Jenn on Twitter @JennLynn9

Mark Kotowski, Social Media Coordinator

Mark Kotowski is an experienced social media coordinator having worked with different organizations to reach different goals. He specializes in creating and maintaining online identities through social networking, utilizing several forms of social media to orchestrate an active brand presence.

Follow Mark on Twitter @maedko

Digital 411 records live Saturdays at 10am on TalktainmentRadio.com. We also take callers on the air at: 1 (877) 932-9766 and questions on Twitter @Digital411. Listen live, join the conversation and have fun with Jenn, Mark and me this week talking about how to break into YOUR social media career!

 
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Posted by on April 28, 2011 in communication, Digital 411

 

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Why are you worried about social media when your website sucks?

Perhaps these are conversations that are happening behind closed doors, so I’m hear to blow the lid off a few things. But first, let me set the scene for you.

At some random networking event, I run into someone really interested in talking about working together to build brand awareness using social and digital media. Awesome, just the conversations I love to have. We follow up our unplanned encounter with a scheduled meeting. In preparation for the meeting, I do my homework researching this person’s current social media, digital presence and website. Like a good consultant should!

What do I find during my routine pre-meeting preparation, but a complete shit show of a website. I mean, the thing hasn’t been updated for years, there nothing to indicate a company personality or link to their social media sites, and — as an added bonus — the logos from the website don’t even match those on current business cards.

So, we show up for a our coffee and social media conversation. When we get past the pleasantries, the conversation goes something like this —

Me: So, how do you feel about your website?

Them: Oh, I know it needs a little sprucing up, but I really want to talk about social media.

Me: Really? Hmm, did you have fantasies about driving traffic to your website from your social media channels?

Them: excitedly Yeah, that’s a real goal!

Me: quizzically Why are you worried about social media when your website sucks?

Herein lies the problem. Everybody is very concerned about their social media presence — that’s actually a good thing — but, if your plan is to drive traffic to your website and it’s a complete mess, than you are not ready to dive into social media just yet.

Although I don’t actually do any behind the scenes website construction or programming, I’m glad to throw in my two cents when it comes to visual appeal, user interface, and general layout. Here are some of the biggest offenses that send me back to my Google search results. Admittedly, you may have others to add to the list, since this is not exhaustive I’m sure to leave a few out.

Too Much Text

Although it may be tempting to include everything and the kitchen sink, but remember, people’s attention spans are shorter than what they use to be. You know from your own experience, if you’re questioning whether the investment in time or energy seems to outweigh the payoff — then you’re already planning to move on.

If you have lots of text to include be sure to break up with other visual elements such as pictures and headings.

Scannable Pages

Pages with too much text don’t draw in readers because people can’t get an easy preview of what the page has to offer. Make pages scannable with headings, pictures, survey questions or other types of visual aids. You may get a reader on the fence, they check out the video, and decide reading is a good idea. That’s great because it increases the points of interaction and amount of time spent on the page.

Use of Page Real Estate

I might have a bias for a three column page, but I find websites are easier to navigate when there are multiple points of navigation easy to locate on the site. I’m also partial to navigation at the bottom of the page as well.

Sidebars are always a great place to include testimonials, upcoming speaking events, or other types of timely information. And make social media interaction easy with plugins and streams in columns too!

I’ve also heard the “Website Under Construction” signs are pretty useless, so maybe you want to get rid of that and not make the site live until it’s fully ready for traffic.

“About” Page Falsie

In case you’re unaware, the “About” page is typically one of the most visited on most sites. I appreciate an actual “About” page, which tells me something about the minds (read people) behind an organization. Not the “falsie” which attempts to present a “big” company using “we” and “us,” but personalization can be to your benefit. At least give your site visitors some insight on the leadership of your organization — no matter how big or small.

No Contact/Interaction Opportunities

If you would like to increase business opportunities with your website — please include a contact page with a contact form. I have been to many out-of-date websites which seem to be missing the all important opportunity for prospective clients to actually reach someone at your organization. There’s nothing wrong with making contact with you as simple as possible.

So, what do you think? Are you ready to start your social media efforts or do you still have some work to do to get your website ready for the 21st century visitor?

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Posted by on April 25, 2011 in business, communication

 

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