It’s Google +1, Not the The Rapture!

08 Jul

So, for much of the week everyone in the wide world of technology has been completely losing their *ish about Google +1. Since June 28, 2011 — Mashable has published over 20 stories about Google +1. Here are a few headlines to prove it.

10 Top Google+ Users Weight In on The Web’s Newest Social Network

Zuckerberg on Google+: It’s a Validation of Facebook Vision

Google to Retire Private Google+ Profiles on July 31

For those that are not familiar Google +1 according to Google, it’s news feature or a social network as one headline would lead you to believe is shorthand for “this is pretty cool” or “your should check this out.” Further about Google +1 says the search giant it is a way to “help your friends, contacts, and others find the best stuff on the web.” (a video introduction of G+)

About the addition, everyone has had an opinion. It seems as though people are completely blown away by Google’s newest product. Don’t get me wrong, I love new Google products, I’m willing to try anything out once and see how it goes, but for goodness sake — G+ is not the rapture.

In fact, what I think is actually more interesting in the world of social media is the latest Facebook features including Skype‘s video chat integration and deeper integration of Facebook with Skype. Facebook also introduced group chat — on the fly and invite several people to a group chat, and supposedly a new design — which I have yet to see.

Now from my perspective, I see the deeper integration between Skype and Facebook to be a bit more important than Google+1. First G+ is closed to most of the world at this point. But that’s actually small potatoes compared to the bigger issue — Facebook’s introduction of more products that keep users on Facebook.

Among the number of ways in which Facebook facilitates communication — the fact that users can now video chat through the service tell me a few things. Facebook is getting closer to potentially developing their own web browser. This not withstanding the fact that FB has had success with integration into web browsers like RockMelt. I will not be surprised to see a Facebook web browser in the near future.

Interestingly, Mark Zuckerburg says about the new Google addition that it’s a validation of Facebook. Although not overt, I get the sense that Zuckerburg is gearing up for something even bigger than a social network — but rather a browser, or search engine or Noah’s ark

I am also more interested in the Facebook’s announcement because again, FB has found another way to keep users on their site over others. Inevitably, users will begin video chatting right away, and will likely believe that it’s the video feature of Facebook — and nor will they know or care that they are using the Skype service to do that.

I’m sure there’s more to say about Google+ but I’m not sure I understand why everyone is losing their shit about this introduction. What do you think is the bigger and more important story? The Facebook-Skype integration OR Google +1? Weigh in below and let me know what you think.


Posted by on July 8, 2011 in communication, social media


Tags: , , , , , , , ,

4 responses to “It’s Google +1, Not the The Rapture!

  1. Jacob Stoops

    July 13, 2011 at 12:44 am

    I personally believe that the + model that Google is presenting will be a big search rankings-driver in the near future. If you think about it, they launched the +1 button which is for users to mark the content they like, which Google will use to personalize that user’s search results, and then when more users +1 something that particular story will be deemed more relevant, useful, whatever, so it will be driven to the top of the search results.

    Google+ is a bigger extension of that. Whereas people “Like” content on Facebook, people will give +1’s on Google+, which will then be tied into how specific pieces of content rank in the search results. So, from an SEO standpoint Google+ is something that must not be ignored. It may not be the rapture when it comes to social, but it’s a pretty big deal when it comes to search results in my opinion.

  2. tlillis4

    July 12, 2011 at 6:15 am

    As someone who spent a long time working with the “dead tree press” it’s interesting that you both mention reading that Zuckerberg as being a user without attributing the source. I thought this odd until I did a quick check on the web. Business Insider, The Daily Mail, Computerworld, the Montréal Gazette and countless other blogs were quick to jump on the story. But, in all these cases, they could not confirm the Google account was genuine so you both are in good company. {sigh} I can only imagine what the old-timers at Time would have made of this (once they were sobered up, of course). But I digress….

    Having been around the block a couple of times I’m less enthused about Google+. Social Media relies entirely on network effects. If people aren’t used to “sharing” on Google and the recent hype doesn’t compel a critical mass to start, then Google+ will be the next Cuil.

    Oh, and thanks to a blogger who does old-school attributions (Kashmir Hill of Forbes): yes, that is really Zuckerberg on Google+

  3. Cheri Allbritton

    July 8, 2011 at 2:52 am

    I read yesterday that Mark Zuckerburg is the number #1 user of Google Plus One.

    I tweeted Wednesday that the only thing I really knew about Google Plus One was the number of articles being written about it took Klout off the ‘front page’ for a second as the #1 most blogged about topic according to me. lol

    Looks like you kind of agree?

    • Erika Pryor

      July 8, 2011 at 3:26 am

      I too thought it pretty interesting to read that Zuckerburg was the biggest user of Google+1. But then again, the fact that so few people have access to it — and those that do are clearly high social media users and web content consumers — that clearly plays into the level of online discussion about it. Honestly, I think the fact that Facebook continues to develop strategies to keep users on their site for longer and longer — continuing it’s reign as the biggest time sink on the internet is pretty significant. It looks like we are both in agreement about this!


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