Inside the Making of an Internet Celebrity

11 May
Inside the Making of an Internet Celebrity

If you’ve been paying attention to popular culture for the past 10 years or so, you’ve noticed a rise in online or internet celebrities. These fun folks are responsible for introducing great phrases like “love muffins,” singing about their favorite day of the week, and protecting their favorite celebrities like Brittney Spears.

Perhaps you’ve heard of Obama Girl?

Join us Saturday, May 14 at 10am on to learn about the making of an internet celebrity.

But first meet our cyber celebrities.

Lex McAllister is a Business Owner, Motorcycle & Car Enthusiast, On Air Personality With Auto Smarts Radio, Reality Show Star, Spokesperson, and most importantly, A Woman With NO Excuses. Lex’s business and radio careers started with a ferocious bite that’s had her infected ever since! Sounds extreme, but her blood runs on gas, PREMIUM gas.

In 2009 the lights of Hollywood turned toward Lex as she found herself “On the Wings of Love,” during ABC’s fourteenth season of The Bachelor. Bachelor Jake Pavelka couldn’t keep up with Lex and her two HOGs, so Lex left the show to start her own show; one that pushes women into a lifestyle of risk-taking, NO-regret-giving, mistake-making goodness.

Since 2009, Lex has started her own company Lexicon Works, PR, Marketing, & Promotions Group and is an avid car and motorcycle enthusiast.  Native to C-Bus, Lex was schooled in NYC’s Marymount Manhattan College then later worked for NBC, ABC, MTV, Revolution Studios, and Sibling Entertainment.  She was recently named one of the 10 TOP Columbus CEOs by Columbus CEO Magazine.

Lex is the creator of the Live No Excuses Radio program broadcasting on Rewind 103.5/104.3 FM. Follow Lex on Twitter @LexMcAllister

Amy Schmittauer is the Founder and Face of where she shares tips to help small businesses and entrepreneurs own their social media presence. Amy is predominantly known for reaching her audience through video blogging, for both business and personal life. As a self-proclaimed socialista, if she is not talking to a camera, she is probably tweeting, dailyboothing, or checking in to meet people IRL (in real life).

Join Amy this summer in June as she takes vlogging on the road. Amy won a coveted blogger spot in the Fox Rent-a-Car Road Trip. With 16 days in a car and 6 new cities to check out– her vlog entries are going to be all new and Pro-Fresh-ional!

Follow Amy on Twitter @schmittastic

Listen to previous episodes of Digital 411

This stuff is good. So, subscribe to Erika Pryor At Large in your reader!
Subscribe in a reader

Leave a comment

Posted by on May 11, 2011 in Digital 411, social media


Tags: , , ,

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: