How to break into your social media career

28 Apr

With the rise of social media networks moving beyond everyday consumers to include big business, small business, educational institutions and much more, there’s a new sense of excitment when it comes to social media as a career. But the question remains — how do you actually break into the social media career? You might also wonder what does a social media career look like? Do you just post messages on Twitter all day?

We’ll be talking about all of that and much more this week on Digital 411. Meet our guest co-hosts that will share their career path to breaking into social media.

Jenn Hallowes, Mar/Comm Social Media Specalist

Jenn Hallowes is a results-driven Communications, Marketing, PR and Social Media Strategist with a tremendous passion for the ever-expanding digital world. Jenn develops long-term strategic plans and leads tactical initiatives, and synchronizes multimedia plans and objectives ensuring consistency in brand elements, voice and purpose.

Catch Jenn on Twitter @JennLynn9

Mark Kotowski, Social Media Coordinator

Mark Kotowski is an experienced social media coordinator having worked with different organizations to reach different goals. He specializes in creating and maintaining online identities through social networking, utilizing several forms of social media to orchestrate an active brand presence.

Follow Mark on Twitter @maedko

Digital 411 records live Saturdays at 10am on We also take callers on the air at: 1 (877) 932-9766 and questions on Twitter @Digital411. Listen live, join the conversation and have fun with Jenn, Mark and me this week talking about how to break into YOUR social media career!


Posted by on April 28, 2011 in communication, Digital 411


Tags: , , , , , ,

2 responses to “How to break into your social media career

  1. James Rivers

    September 29, 2011 at 7:42 am

    Superb blog! Do you have any suggestions for aspiring writers? I\\\’m hoping to start my own website soon but I\\\’m a little lost on everything. Would you advise starting with a free platform like WordPress or go for a paid option? There are so many choices out there that I\\\’m completely confused .. Any suggestions Erika Pryor? Bless you!

    • Erika Pryor

      May 29, 2012 at 1:50 pm

      Thanks for the compliments. I think the best way to get started blogging is to just get started blogging. However, I understand how that’s much easier to say than do. Starting with a free platform like WordPress, Blogger or even Tumblr can be a great way to get into it. Creating a content calendar and identifying general topic areas and then some specifics from there can also be helpful to return to when you get stuck for an entry. I hope this information helps. If you have more questions let me know, I’d love to brainstorm some ideas with you and see where it all takes you. What kind of advice can others offer James?


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