My Latest Side Hustle: Digital 411

24 Jan

It seems like nobody is working just one job anymore. Maybe it’s the economy, maybe it’s a sign of an uber-busy generation entering the workforce — whatever the circumstances, everyone seems to have a side hustle, other gig, or their own business going. I think there are some benefits to having a side hustle. First it means, you’re not putting all your hopes and dreams of professional fulfillment in your current position. You may be in a position that isn’t exactly what you want to do, so having a side hustle means you can do what is personally and professionally fulfilling.

Another advantage to working a side hustle is you continue getting your name out there and associated with your desired area of interest. Its’ so important to keep people aware of the cool and exciting things you are doing. That way if an opportunity does arise, you are the first person people think of.

Finally, it’s fun. My personal philosophy is: I’d rather be busy than bored. And I really mean that. Sometimes I do feel a little exhausted by my outside work activities, but I will always opt to be busy and engaged rather than bored and depressed. So, here’s an intro to my side hustle. I invite you to share yours in the comments section. Who knows what can happen when more people know what your side hustle is all about.


Digital 411 is the best side hustle I’ve got going. It is a talk radio program heard exclusively on The program is recorded live in the Talktainment Radio studios Saturday mornings at 10am.

Each week 2 or 3 guest co-hosts that are experts in their field are in studio to address the topic of the day.

Those are the logistics — now on to the goods!

So, what do you talk about on Digital 411? As a “technology lifestyle” program we talk about everything related to social media, web technologies, mobile media, gadgets, smartphones, and everything in between. The topics for the program of are two varieties: Social and Technological.

Technological Program Topics

Programs around this topic focus on how to use technology effectively and productively. Because there’s so much technology out there, it can be overwhelming to determine what to use and how to actually use it. So, the guest co-hosts and myself find the best technologies and gadgets out there and provide listeners with the useful information you need to make an informed decision about what and how to use it.

To address these topics, I take a couple approaches. First there’s an Attack of the App Show. On this program, the guest co-hosts an myself talk about and examine mobile and web applications that can make your life easier and more productive in some way.

Another re-occurring program is Ask the Expert. On these program a novice technology user (whether that be Twitter, LinkedIn, smartphone, or the like) and an Expert are the guest co-hosts. During the course of the program, the novice has the opportunity to “Ask the Expert” everything they wanted to know about the web or mobile technology and we tell you everything you want to know.

Social Program Topics

The social program topics are interesting because I really try and address the questions and concerns people struggle with as different types of technologies change our lives. As a communication specialist I’m intimately concerned with communication.

Now that you have the skinny on Digital 411, how can you get involved?

On Air Caller

Providing information for people who want to know about online, social media and technology related topics is what the program is all about. If you have a question or comment about a topic covered, give us a call and join the conversation at 1877-932-9766.

Topic Ideas

I’m always developing the program schedule and love suggestions for possible topics. That’s how the “Ask the Expert” and “Attack of the App Show” ideas came out. Send me an email at to let me know what kind of show topics you’re interested in hearing more about.

Guest Co-Host

Are you an expert on anything related to social media and technology? Why not be a guest co-host on Digital 411? is a fully equipped studio — so geographic location is not a problem. If you have a phone and a voice, we can make it happen. Send me an email at  I’ll get in touch with you and see what we can work out.

Join the Facebook Community

The Digital 411 Facebook Page is where a lot of the interesting conversation and information featured on the program are shared. Also, review guest profiles in the “Notes,” see upcoming program topics in the “Calendar,” take the weekly Digital 411 audience poll, and get some insight into what the guest co-hosts and myself are reviewing in preparation for the show. The facebook page is lively and I promise you won’t be sorry.

If you’re a Twitter user, follow the show there at @Digital411. The conversations are interesting and I think you’ll like what you get there too! (It’s not simply a repeat of posts and information on Facebook).

Sponsor A Program

If you’re trying to reach the young professional — Digital 411 is a great venue to do so. I know for a fact that young professionals — more than any other age demographic tune into the show in droves. Interested in sponsorship opportunities — send me an email and let’s talk about upcoming show topics and what would be the best bang for your buck. I can be reached by email at:


Digital 411: What\’s the best smartphone for the busy young professional?

Digital 411: Virtual Cheating: When have you crossed the line?

Digital 411: Facebook and Teachers: Should teachers friend their students on Facebook?

Digital 411: How do you build relationships using Twitter?


Posted by on January 24, 2011 in business, self empowerment


Tags: , , ,

2 responses to “My Latest Side Hustle: Digital 411

  1. Jacob Stoops

    January 28, 2011 at 6:55 am

    I’m very excited about Digital411! Can’t wait to make my radio debut later next month. Congrats on starting such an awesome program.

    • Erika Pryor

      January 29, 2011 at 6:42 am

      Thanks so much for supporting Digital 411. I can’t wait to have you on the program. I’ve received a strong and positive response about the program — specifically because of the attempt to speak from the users perspective and offer easy to understand bits of information about social media, web technologies and the like. I really appreciate the support and love people have shown for the program and hope to not disappoint!


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