For the past six weeks I’ve been working with TalktainmentRadio.com to develop the hottest internet radio program this side of the Mississippi — affectionately known as Digital 411. The first episode airs live Saturday, Dec. 11, 2010 at 10am. Visit TalktainmentRadio.com to review interesting programming options.
As I began developing what is sure to be the best “soft tech” radio show examining web technologies, gadgets, tech toys and more from the user’s perspective, I faced a dilemma. What social media platform should I use to build and maintain a digital presence for the show? There are so many options to consider: Blog, Website, Facebook page, Twitter, and YouTube to name a few.
In addition to determining which social media platforms would be the best fit, I weighed the time commitment I’d have to make for both set up and ongoing maintainance — my bigger concern. As you know, if you don’t actively maintain your presence on social media, then social media will do nothing for you.
After some careful thought, I decided on a Facebook business page, Twitter account, and Paper.li. Here’s the method behind my madness:
- Facebook business pages have much more functionality than other types such as group or entertainment pages.
- Twitter is a great tool to drive traffic to the Facebook page and highlight topics of interest likely covered on the show.
- Paper.li is an outstanding companion to Twitter because it pulls all the links shared on Twitter from a specified account and organizes them into a “newspaper” format.
- The added bonus of Paper.li is that you can select how often it updates, lists to pull links from, and auto-promote on Twitter — ultimately a great fresh content source.
- Most importantly: Facebook applications make it possible to: Pimp my Facebook Business Page.
HOW TO PIMP A PAGE
With all that being said, how exactly do you “pimp” a Facebook business page. Below are a few applications that I found that can up the level of engagement and content on my page, without me doing all the work.
Keep in mind the applications update and change frequently, so consider doing a few searches on Mashable to find the most useful applications.
This is an application that is already installed on your page — thanks Facebook. I strongly believe that most under use Notes; however, because I have decided that I don’t have time to maintain a blog, in addition to a Facebook page — notes can easily substitute for blog posts.
In terms of functionality, Notes offers the ability to add pictures and importantly — you can “tag” other users. This is great because you can “tag” your FB network when a new Note is added. Kind of a nice feature since you don’t have a traditional “subscription” option.
I’ve used Notes to explain Digital 411 in the form of a “Pocket Guide.” I plan to add a new Note for each Guest Co-Host called “Look Who’s Talking.” My hope is fans can get to know a little about them, and they get some additional exposure from coming on the show.
This is by far my favorite engagement-centered application because it’s easy to use, people like to take polls, and you can promote on your personal profile page, as well as your business page. The Poll application page is useful because it show all your previous polls, how many people have voted, provides the option to send to friends, as well as download pollsters names.
Social RSS is a great application for keeping the content on your Facebook fan page fresh and relevant. With Social RSS users can select up to five blog feeds to feature on your business page by simply including the RSS feed.
What’s great about this application is you can select which blog posts appear on your wall, and the page has a tab for users to review feeds too. The added bonus: Your fans can easily subscribe to your featured blog feeds.
Be sure to keep in mind the publication schedule — if the blog has a rigorous publication schedule and you’ve selected that feed to go automatically to your wall — you may find your wall completely populated with blog posts. For this reason, I’ve elected to have my blog feeds go to a tab for review rather than the wall.
NEWSLETTER (Powered by NutshellMail)
The NutshellMail newsletter is an application developed by Constant Contact and have a lot of functionality — especially for Facebook users that aren’t on Facebook that often — and may lean toward email.
When users sign up for the Digital 411 “newsletter” they agree to receive the status updates for the page via email. Once they have signed up, users can make selections on the frequency of emails, what other pages they would like to include in their email, how many updates.
As an added bonus, users will also see inbox messages received on Facebook, friend request, event announcements and can add MySpace, LinkedIn and Twitter to the mix. Overall a great application with a number of benefits for users that take advantage.
What Facebook applications are you using on your business page? Are there others I should add to Digital 411 that are great for engagement and fresh content? Feel free to share them below in the comments section, I’d love to know.
- How NutshellMail Helped This Social Media Marketing Addict (blogs.constantcontact.com)
- New Facebook profile page (freshnetworks.com)
- How to Add Email Lists in Facebook for Page Promotion (via hubspot) (smbar.posterous.com)