Regardless of what industry you operate within, we all know Social Media is still hot right — and according to reports that I’ve read, the wave doesn’t look to crest for a while. In fact women are leading the way as social media, online community, and digital communications managers as well as continue to be key demographic with purchasing power. (See Mashable “For Women, Social Media is More than ‘Girl Talk‘” and “10 Musts for Marketing to Women on Facebook.“)
I was recently on LinkedIn answering a few questions. Although I’m not as prolific as others, I try to answer a few questions a week and provide a thoughtful responses. I’ve discussed the power of LinkedIn Questions and Answers in: “LinkedIn Q and A: Ask and You Shall Receive.” Also, I have used LI Answers to generate blog pieces, such as: “How To Network in 10 (Somewhat) Easy Steps.”
After receiving a thoughtful thank you from a student at Penn State University looking to break into the Social Media biz, I thought the tips I provided him might be useful for others. My answer to his question is below. Q: How do I go about running a company’s social media page? How can I land a job doing this upon graduating college?
Document Your Work
Start keeping a journal or work log of your online and social media activities. This helps when you review with supervisors, week to week or month to month what you’ve been doing, what’s working and what you should experiment with to refine. You may also consider developing reports about what’s happening on each site monthly.
It can help articulate what you’ve been doing and what value this new endeavor adds. If your supervisors are unfamiliar with Social Media and how it works, it may not be enough to identify how many fans you gained over the past month or how many messages have been retweeted. Try to explain how those gains are significant. Develop an Integrated Strategy
I can tell you that most organizations are excited about social media because someone told them they should be. Many key decision makers have very little understanding of how to use social media for business. Also, they are not likely to consider dropping their traditional marketing/PR/communications efforts in favor of going social — nor should they.
So, what can be helpful for you is to think about a social media strategy that fully works alongside the ongoing traditional marketing efforts. try to identify ways social media can enhance ongoing communication efforts as well as help diversify what’s already going on. Explore other digital communication areas
More likely than not, you may find yourself doing a number of different digital and virtual work activities, so being diverse in the type of work you can do — yet consistent in the digital space is important too.
If you are using Facebook for the station, consider adding a Twitter account. Perhaps you want to stat a blog for online personalities to contribute to regularly. Maybe the station might benefit from a LinkedIn company page, or a Youtube video account. Consider all the options and which might be most beneficial given some the organization’s specific goals.
Start Personal Branding
If you’re goal is to find a position doing the work of social media marketing, digital communications, or digital marketing when you graduate, then you want to begin branding yourself now. A great example is Hannah DeMilta. Prior to graduating college, she had already demonstrated herself as someone that is aware, relevant, a thought leader, and producer in the social media space.
So, these are just a few strategies to consider when trying to break into the Social Media biz. If you have others feel free to share in the comments section. Inquiring minds want to know —