7 “Bidness” Principles from the World of Hip Hop

09 Jul

For those that think Hip Hop is just music — this piece is for you!

For those that think Hip Hop has very little to offer the world — this piece is for you too!

And — importantly — for those that love Hip Hop like I do, I dedicate the 7 “Bidness” Principles from the World of Hip Hop to you! I offer this list in no particular order. Narrowing the list down to 7 was tough so, feel free to add your in the comments section and expect more lists to come!

1. Big Daddy Kane, “I Get the Job Done (I Work).” Bidness Translation: Go to Work and Work. We’ve all been in those jobs where some people come to work for purposes other than fulfilling the job they get paid to do. This means, maybe they are trying to do nothing, everyone else’s job, delegate themselves out of work or simply collect information to keep the rumor mill going. So, go to work and get the job done!

2. OutKast, “Ms. Jackson.” Bidness Translation: You can’t please everyone all the time. Unfortunately, there will be clients, customers, vendors, bosses, employees, and others that you simply cannot please. — no matter what your efforts. But related to “Bidness” Principle #1, doing your job means doing all that you can to not simply save the sale — but rather preserve the relationship. Maybe you won’t successfully satisfy that person, but they are likely to remember that you used all your available resources to try.

3. Xzibit, “What You See is What You Get.” Bidness Translation: People Value Transparency. In this post-Enron, BP, Information Age of 2010, it’s no longer worth it to an organization to engage in media spin and cover ups. For me Transparency means being open, honest, earnest, and accessible.

4. Craig Mack, “Flava in Ya Ear.” Bidness Translation: Every Business Needs Marketing. One of the most important ongoing practices any business owner or entrepreneur has to do is market their business, products, services, and themselves. If you want people to know what you have to offer, you have to tell and show them!

5. Grandmaster Flash and the Furious Five, “The Message.” Bidness Translation: Clarity and Consistency of Messaging. Personal, professional, and organizational branding happens most successfully by using clear and consistent messages. Showing or demonstrating to others what you do is one way to tell people what you do, but expect to tell people at any time and any where. The intended goal is that if you tell enough people enough, eventually, people will remember you when decision making time comes.

6. Jay Z, “Hello Brooklyn,” “Empire State of Mind,” and “The City is Mine.” Bidness Translation: Location, Location, Location. Any smart-savvy entrepreneur, business owner, or professional knows how important the right location (and space) is — “nuf said.

7. Wu Tang Clan, “C.R.E.A.M (Cash Moves Everything Around Me).” Bidness Translation: You have to Spend Money to Make Money. In some industries and business ventures, you may not necessarily need “start up capital,” — although it helps. And unless you’re independently wealthy, you need cash to live. So, any entrepreneur, business owner, future-preneur needs to have access to cash for personal or professional matters. (and I would put Time and Resources here too).

I know I didn’t hit on even a fraction of the best hip hop songs of all time, or all the most important business practices to know. What would you add to the list? I can’t wait to review what you leave in the comments section!

1 Comment

Posted by on July 9, 2010 in business, communication


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One response to “7 “Bidness” Principles from the World of Hip Hop

  1. Lisa Muse

    July 11, 2010 at 6:18 am

    Love the article. hit me up on facebook or here if I can reprint this on my blog.



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