The best way to understand the nuances of some social media feature is mltii-fold. First, experiment with it for yourself. Also, review how the feature is being used by others for a few days among a range of users. Finally, and but of course: Make it work for you! Like many folks operating in the SoMe space, we are always sending and posting links, reviewing and commenting on blogs, and developing pieces for our own blogs. We engage in these activities with the knowledge that it’s not ALWAYS ALL about you in the social space. Also, for many of use, we are completing projects for our clients or employers.
In my effort to understand a SM network feature I under utilize, I set my sights on LinkedIn Questions and Answers. I like this feature because I am always excited by the generosity of others to share their knowledge and expertise in the space. Really…people are more generous than we think and are very willing to offer advice, highlight quality resources, and correspond with you one-on-one if you have follow up questions.
Most recently, my “Love for LinkedIn Q&A” was reaffirmed again this weekend when I posed –an admittedly– loaded question about social media use for small business. The actual text of the question is:
As you may or may not know, When you use this feature in LinkedIn, the question is initially open for 7 days. After 7 days, you can extend the question and make it available for others to answer. You also have the option of both sending your question to your contact to answer and making it available to the open LinkedIn population. Additionally, you have the option to select up to 2 industry areas for which the question will be identified.
Well, we are aware that there are plenty of benefits to answering LinkedIn questions, but how can you benefit from asking them? Here is a short list of benefits for being an inquiring mind:
- Collect a range of perspectives on a topic that may be of interest to you professionally and/or personally.
- Get an idea of who is operating in this online space and within this industry that may be identified as an expert — yet beyond your network.
- Send the answers to individuals that you know may be interested in some of the responses provided (i.e. be a resource person).
- Opportunity to interact one-on-one with those that took time to provide a thoughtful response to your question.
- Acknowledge publicly those that answered your question.
Have you used a SM feature lately of which you are particularly fond? Feel free to share it with others below in the comment section. Don’t forget the 80/20 Rule.